Hang on to your butts. NBC won the coveted 18-49 year old demographic last night with their new show, The Voice. Even more impressive news is that the sophomore broadcast did better than its premiere ratings which usually isn’t the case unless good word of mouth carries it higher.

NBC is dancing and singing in the halls of 30 Rock. NBC’s The Voice was up 10% with adults 18-49 from its premiere to an impressive 5.6 adults 18-49 rating from 9-11p, and NBC won the night with adults 18-49.

I’m interested to see how NBC’s odd decision to move The Voice to a later time will do for its ratings. Usually that’s not a good thing to do, but then again NBC doesn’t usually make good decisions so it kinda fits.

Source: TV by the Numbers

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